Through analytics, we can improve user experience in game and build player engagement; we make gameplay more personal and improve revenues and retention rates.
Tracey Warner joined GamesAnalytics in late 2011 as Head of Analytics managing a team of analysts and statisticians to produce insightful analysis for our clients that can allow us to better understand player behaviours.
Tracey started her analytics career in 1995 as a data analyst at Marketing Databasics. She developed segmentation and modelling solutions to augment CRM strategies across many sectors including FMCG, Finance and Utilities.
In 2002 she joined media buyers Carat UK as an Associate Director where she helped manage the Data Planning department and drove strategic client relationships. Projects included working with Abbey National to understand the effects of media and advertising on their customers, and also integrated campaign planning for Royal Mail.
Jet Set Willy
Worst Gaming Trait:
Some would say I’m rather competitive!
and 505 Games have selected GamesAnalytics to support player behavioural
analytics for an innovative new trading game product launching on Facebook. The
goal is to use analytics from day one to identify key monetization and
defection triggers. We are feeding back the results into game design and
development as we build up complex profiles of the social and collecting
behaviours across the user base."
Roy Zinsenheim, Game Service IT