Edinburgh / Hamburg 1st March 2012, monetization specialist GamesAnalytics today announced Bigpoint, the online games developer and publisher, is integrating GamesAnalytics’ proprietary Predict™ platform.
Founded in 2010, GamesAnalytics first worked with Bigpoint last year on a major free-to-play game using its modeling tools and technology to identify player segments. As part of the new agreement, Bigpoint will integrate GamesAnalytics’ platform to target personalised in-game messaging to key segments. These messages are designed to improve the playing experience of users, personalize the game and improve revenues and retention rates.
Philip Reisberger, Chief Revenue Officer, Bigpoint said: “We are pleased to continue the collaboration with GamesAnalytics having enjoyed very positive results from our first project. Their predictive modeling and in-game messaging technology is an excellent extension our existing market-leading analytics toolkit and we look forward to seeing increased player value and player satisfaction.”
GamesAnalytics’ COO and Co-Founder Mark Robinson added; “it’s a great opportunity for GamesAnalytics to be working with Bigpoint. Their games are played by millions of users which the Predict platform can segment into actionable behaviors to develop sophisticated in-game messaging strategies.”
GamesAnalytics will be exhibiting in booth #833, North Hall at GDC 2012.
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GamesAnalytics improves player satisfaction and increases game revenues. Our technology solution uses advanced data mining and predictive modelling to identify and segment significant player behaviours. Through this insight, players can be targeted with real-time individual in-game messages offering personalised experiences that build engagement and increase retention to drive significant revenue growth.
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Bigpoint (www.bigpoint.com) is an online-game developer, publisher and content provider for more than 1,000 global distribution partners. Bigpoint’s free-to-play games are played by over 250 million registered users in over 30 languages. The company’s diversified portfolio includes high quality games for browser, mobile and social platforms. More than 850 employees from over 35 different nations work at the company headquarters in Hamburg, Germany or at other locations in Berlin, San Francisco, São Paulo and Malta. Bigpoint’s many distinctions in the industry include the European Business Award 2011, the Mashable Best Online Game Award for “Farmerama”, the “Fastest Growing Larger Company” and “Uniqueness of Offering” prizes at the 2010 Media Momentum Awards, as well as the MTV Skyscraper Award for extraordinary achievement in game development. For more information or press material, please visit the press area at www.bigpoint.net
"Partnering with GamesAnalytics will enable us to fully understand and predict player behaviors, which is essential to allow us to drive player satisfaction.”
Lloyd Melnick, CEO