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Case Studies and Whitepapers

FREE Whitepaper: The Science of Listening

A 15 page guide to Player Relationship Management. The new doctrine in free-2-play games. Includes exclusive insight on player segmentation, rules of effective messaging and best practice on targeted in-game messaging.

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Improving Monetization of Mobile Games

A games publisher had a scheduled update to a high profile iOS game and wanted to understand the user behaviour of players post-launch.

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Segmenting Early Gameplay to Improve Monetization, Retention and Virality

A client was concerned that one of their flagship Facebook games was underperforming across all key metrics. The company had high hopes for the game and had invested heavily in delivering a quality product.

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Improving Virality Through Predictive Modeling

One key aspect of measurement that is critical to the success of any game is virality – encouraging existing players to invite their friends to play the game.

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Social Network Analysis Innovations Provide Key Insights for Game Play Monetization

Social Network Analysis has its foundings in the telecoms industry where it is used to understand how individuals fit within social networks and to measure their influence as part of their group

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 “We’re excited to be working with GamesAnalytics to optimize our analytics toolkit and know-how. With a game like MechWarrior Online, understanding player behavior is essential and we were impressed by GamesAnalytics games-focused approach and services.”

Kelly Zmak, President of IGP

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