As the games industry moves from a product based to a service based industry, fantastic opportunities open up to publishers and developers to start being more player-centric. The ability to understand, segment and most importantly listen to players in order to build a relationship with individual gamers is incredibly powerful.
Analytics is much more than data collection and dashboards. Predictive modeling enables behavioral segmentation that provides actionable insights not only through marketing but also game design to deliver greater player satisfaction.
GamesAnalytics will discuss the potential and techniques of predicting future player behavior and how to drive value from Big Data. The session includes commentary from Lloyd Melnick CEO of social entertainment publisher fiveonenine discussing the merits of integrating predictive analytics technology early in the development cycle of their social and mobile games roadmap. Both companies will present a joint case study on user behaviors identified and the resulting impact on monetization.
“We’re excited to be working with GamesAnalytics to optimize our analytics toolkit and know-how. With a game like MechWarrior Online, understanding player behavior is essential and we were impressed by GamesAnalytics games-focused approach and services.”
Kelly Zmak, President of IGP