GamesAnalytics selected by BBC Worldwide to support Top Gear: Stunt School Revolution

 

28th June 2012, London: Predictive analytics specialist GamesAnalytics has today announced a deal with BBC Worldwide to support the mobile release of Top Gear: Stunt School Revolution.

Now available on iOS, with Android soon to follow, the free-to-play game is fully integrated with GamesAnalytics’ technology platform Predict™. Working directly with BBC Worldwide’s Digital Entertainment & Games business and developer Supersonic Software, GamesAnalytics has provided analytics services during the beta and pre-launch of the title.

Deep-dive analytics identified individual experiences for different player types, enabling the optimisation of the game design in order to improve player engagement. Changes to upgrades and a mission’s difficulty curve as a direct result of the analytics findings increased the game’s user retention by 95 percent.

GamesAnalytics will now provide predictive modelling for Top Gear: Stunt School Revolution and deploy Predict’s in-game messaging tools to deliver multilingual campaigns that maximise game monetization and player retention.

GamesAnalytics’ CEO and co-founder Chris Wright said; “We are delighted to be working with BBC Worldwide on the first fully integrated mobile implementation of our platform offering real-time predictive analytics and in-game messaging. Analytics to date on Top Gear: Stunt School Revolution clearly demonstrates the power of using analytics during the early stages of development.”