28th June 2012, London: Predictive analytics specialist GamesAnalytics has today announced a deal with BBC Worldwide to support the mobile release of Top Gear: Stunt School Revolution.
Now available on iOS, with Android soon to follow, the free-to-play game is fully integrated with GamesAnalytics’ technology platform Predict™. Working directly with BBC Worldwide’s Digital Entertainment & Games business and developer Supersonic Software, GamesAnalytics has provided analytics services during the beta and pre-launch of the title.
Deep-dive analytics identified individual experiences for different player types, enabling the optimisation of the game design in order to improve player engagement. Changes to upgrades and a mission’s difficulty curve as a direct result of the analytics findings increased the game’s user retention by 95 percent.
GamesAnalytics will now provide predictive modelling for Top Gear: Stunt School Revolution and deploy Predict’s in-game messaging tools to deliver multilingual campaigns that maximise game monetization and player retention.
GamesAnalytics’ CEO and co-founder Chris Wright said; “We are delighted to be working with BBC Worldwide on the first fully integrated mobile implementation of our platform offering real-time predictive analytics and in-game messaging. Analytics to date on Top Gear: Stunt School Revolution clearly demonstrates the power of using analytics during the early stages of development.”
"Players Rock Entertainment supports game developers with optimisation and marketing services. We think the predictive analytics technology and philosophy of GamesAnalytics to improve player experiences and build engagement is an excellent fit to help us take products to market and drive revenue growth."
Jörn Migge, Head of Product Management, Player Rocks Entertainment