Whether supporting design and development decisions to improve player experiences or helping in-live teams drive incremental revenue by optimising retention and monetization the Measure 2.0 Toolkit is flexible and powerful to deliver all your F2P games analytics needs.
Measure 2.0 enables users to view and explore rich game and player data in multiple ways depending on user profile and their associated data needs.
Carry out full player segmentation - exploring event funnels and player cohorts in order to understand key pain points such as mission difficulty, player purchase behaviours and acquisition channel performance in a fast, intuitive and flexible environment.
Using an infrastructure based on HP Vertica analytics database, all data is maintained at an individual event level rather than aggregating and discarding data as real insight is delivered through the ability to analyse player behaviour at an individual level.
Measure 2.0’s cross-platform technology also enables you to compare player behaviours across different platforms and devices.
Key Features & Benefits
For more information on the tookit's features and functionality, click here.
“With GODUS we’re looking to create a game which offers a truly rewarding experience that engages players in fresh new ways and understanding player behaviours through data analytics is an essential part of our strategy. GamesAnalytics’ technology has enabled us to better understand player behaviours at an individual level allowing us to optimise the gaming experience.”
Tim Rance, CTO