Co-founder and COO Mark Robinson speaks to Jon Jordan, editor of Pocketgamer.biz
and explains how its essential publishers and developers don't treat their players as if they are all the same. GamesAnalytics enable developers to personalise gameplay, not take advantage of their players.
You're very focused on the player of behaviours. Why is this such a good way to structure the understanding of players?
Game development is usually based on the average player or what is commonly presumed to be the average player. In fact as the profile of players expand it is very difficult for developers to say what the average player actually is.
Read the full interview here
don't just take our word for it
pleased to continue the collaboration with GamesAnalytics having enjoyed very
positive results from our first project. Their predictive modeling and in-game
messaging technology is an excellent extension our existing market-leading
analytics toolkit and we look forward to seeing increased player value and
Philip Reisberger, Chief Revenue Officer