22nd May 2012, Edinburgh: Predictive analytics specialist GamesAnalytics today announced that its proprietary Predict™ platform has been selected by the Germany based Players Rock Entertainment, enabling the games publisher to personalise and build player engagement across its range of browser, social and mobile games.
Players Rock Entertainment specialises in working with both emerging and established developers to help optimise their social, mobile and browser games making them market ready for international and streamlined for growth.
Using the GamesAnalytics Predict™ platform, Players Rock Entertainment will work with its developer partners to deploy predictive analytics to analyse player data in real-time to better understand player behaviours and thus build greater player engagement to help drive incremental revenues.
Recently launched MMO Rakard Kingdoms will be the first title published by Players Rock Entertainment to use the Predict™ platform.
Sebastian Wolters, Chief Communications Officer, Players Rock Entertainment, said: “Our focus is on helping developers improve both gameplay and monetization. The predictive analytics technology and philosophy of GamesAnalytics to understand player behaviours and build engagement is an excellent fit to help us take products to market and drive revenue growth.”
GamesAnalytics’ Chief Operations Officer and Co-Founder Mark Robinson added: “Players Rock Entertainment is a publisher which clearly understands the importance of developing titles with a player-centric perspective and deploying technology to drive monetization opportunities for its developers which is reflected in its decision to partner with GamesAnalytics.”
"Partnering with GamesAnalytics will enable us to fully understand and predict player behaviors, which is essential to allow us to drive player satisfaction.”
Lloyd Melnick, CEO