COO Mark Robinson recently presented The Fairytale Rules of Exceptional Analytics at the inaugural Free To Play Summit in London setting out that the real value of analytics is being able to predict player behaviours and how it can be used to drive game personalisation and monetization.
You can view the presentation in full here.
and 505 Games have selected GamesAnalytics to support player behavioural
analytics for an innovative new trading game product launching on Facebook. The
goal is to use analytics from day one to identify key monetization and
defection triggers. We are feeding back the results into game design and
development as we build up complex profiles of the social and collecting
behaviours across the user base."
Roy Zinsenheim, Game Service IT