GamesAnalytics believes there is a new doctrine in Free-2-Play games: Player Relationship Management.
Founded in 2010, we bring together 20+ years of expertise from both the games and data mining industries to provide cross-platform analytics technology & tools to support F2P games publishers and developers. Headquartered in Edinburgh the team consists of talented data scientists, game designers and developers as well as a commercial team located in San Francisco and London.
Dashboards and game metrics are important but a player centric approach is required. Understanding player behaviours through player segmentation and predictive modeling is much more valuable to drive player engagement and support a game's monetisation and retention.
Our extensive experience of user analytics comes from the financial & retail sectors and our game knowledge comes from direct publishin & development experience. And more importantly we play your game! Our Predict platform technology & integrated tools combine data analytics with in-depth knowledge of game design to create personalised player experiences that drive engagement and revenue growth.
GamesAnalytics technology supports both the Games and Gambling industries. We work with console, social, mobile and web/PC publishers and developers worldwide to help them provide players with better gaming experiences and drive incremental revenues. Find out more about our products & services now or find out more about why Player Relationship Management is the key to unlocking success in F2P Games.
Change the game.
“We are pleased to continue the collaboration with GamesAnalytics having enjoyed very positive results from our first project. Their predictive modeling and in-game messaging technology is an excellent extension our existing market-leading analytics toolkit and we look forward to seeing increased player value and player satisfaction.”
Philip Reisberger, Chief Revenue Officer