GamesAnalytics believes there is a new doctrine in games: Player Relationship Management.
Founded in 2010, we bring together extensive expertise from both the games and data mining industries to offer cross-platform predictive analytics technology solutions. Headquartered in Edinburgh the team consists of talented engineers, analysts and game designers as well as a commercial team located in San Francisco and London.
We believe dashboards and metrics are important but segmenting players and predicting behaviours is much more valuable.
Our extensive experience of user analytics comes from the financial & retail sectors. Our player centric Predict technology & tools combine data analytics with in-depth knowledge of game design to create personalised player experiences that drive engagement and revenue growth.
GamesAnalytics works with social, mobile and web/PC publishers and developers worldwide to help them provide players with better gaming experiences.
"Players Rock Entertainment supports game developers with optimisation and marketing services. We think the predictive analytics technology and philosophy of GamesAnalytics to improve player experiences and build engagement is an excellent fit to help us take products to market and drive revenue growth."
Jörn Migge, Head of Product Management, Player Rocks Entertainment